Paola is the Digital Marketing Manager at Recurly. With social media management and SEO content creation experience, she’s joined the demand generation team to bring new ways to position Recurly as a thought leader in the subscription management and billing industry across digital platforms.
After graduating with a Bachelor’s Degree in Marketing from Universidad Autónoma de Guadalajara in México, she’s helped local and global companies grow their social media audiences and increase online engagement through interactive, innovative content.
Outside Recurly, she likes to spend her time traveling, reading, exercising, and listening to Taylor Swift’s latest releases.
The subscription economy continues to bloom–and as the industry thrives, the competition becomes more challenging every day. Understanding what it takes to sustainably accelerate subscriber and business growth is key to setting your business apart. How can your brand stand out and become an industry leader? At Recurly, we are...
Accurate tax calculations and localised compliance are essential for subscription brands seeking global expansion. Although just one part of the expansion puzzle, neglecting these elements can create great challenges when scaling operations on an international level. Professionals in this space can find invaluable resources at the Vertex Exchange Europe 2023...
Artificial intelligence (AI) continues to transform the ecommerce industry, and subscriptions aren’t an exception. With new technologies come new challenges, and business owners must understand how to incorporate AI into their current strategy and product offerings. In this article, we’ll share everything you need to know about artificial intelligence and...
Subscription revenue recognition continues to bring new challenges for businesses. The consumer demand for diverse monetization and pricing models creates a greater need for accounting automation to comply with complex revenue recognition standards, like ASC-606 or IFRS-15. While many companies set out to develop a revenue recognition solution, this extensive...
The subscription-based business model continues to rise in popularity, helping companies to find new revenue streams and cultivate long-term customer relationships. While economic pressures usually drive purchase decisions and customer behaviors, the demand for recurring products and services proves that subscriptions are the future of consumerism. In fact, the subscription...
"Card declined." These two words can do more than spoil someone's binge-watching plans. Credit card declines can hurt a subscription business' bottom line, and at the very least interrupt your cash flow. Card info changes all the time, and the more customers you have, the harder it is to track...
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Recognizing recurring revenue in subscriptions continues to become more complex and regulated. The trend toward diverse monetization and pricing models creates a greater need for accounting automation. And Recurly can help. If revenue recognition automation is of your top priorities this year, watch this 30-minute demo with Recurly’s...
Cash flows differently for every business. Revenue recognition for subscription billing can be challenging to understand, calculate, and report. Traditional businesses sell and deliver products immediately, and thus they can recognize revenue immediately. Subscription-based businesses, however, deliver their services repeatedly and must recognize revenue over the time the service is...
Customer insights are a powerful way to ensure a data-driven, subscriber-centric approach across your business. These insights result from thorough analysis and interpretation of valuable information in consumer interactions and channels. Download now: The State of Subscriptions report provides the acquisition, growth, churn, and payments insights you need to...
The subscription business model continues to experience major shifts in subscriber expectations and demands, the value of subscription services, and consumer experiences. Amid challenging times of macroeconomic uncertainty and the revaluation of subscriptions, brands must get ready to grow at the same pace as the industry–expected to top $1.5 trillion...
If one thing remains predictable within today’s erratic economy is subscriptions–especially for direct-to-consumer businesses, who are experiencing significant transformations. The subscription economy market value expects to top $1.5 trillion by 2025. But as the industry matures and faces macroeconomic pressures, consumer expectations evolve. Is your business ready? Keep a good...
Have you ever tried to navigate a boat without looking at a compass? That’s how it feels to run a subscription business without consumer insights. Subscriber insights make your marketing strategy more targeted, give you a better idea of what to focus on, and show you how to design...
Anticipating consumers’ needs has become the main goal for most subscription businesses, especially in challenging economic times. Quality, actionable subscriber insights are the most effective way to achieve it. The importance of subscriber insights analysis Consumer insights give you a deeper understanding of how your audience behaves and why–helping you...
Churn is a reality in subscriptions. Businesses are constantly looking for new ways to identify, manage, and reduce churn. Last month, Recurly experts Eric Holle, Senior Product Manager, and Jonas Flodh, Chief Product Officer, sat down with David Krauss, Vice President of Product Marketing, to discuss effective churn management strategies...
Every subscription business aims to build a strong subscriber base and turn their customers into brand ambassadors. Valuable subscribers aren’t necessarily the customers who spend the most. Profitable customers advocate on your behalf, share valuable feedback, and actively interact with your brand. When identifying your most profitable subscribers, apply the...
Acquisition is one of the most challenging strategies in subscriptions. How can businesses reinvent their offerings to beat the competition, subscriber demand shifts, and new buying behaviors? Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them. This article will answer all your questions about...
When it comes to optimizing subscriber experience, your work is never really done. Subscription motivations and priorities are constantly changing; however, customer experience remains a top driver for revenue. Over 90% of consumers said they’d spend more money with businesses that offer streamlined experiences. Given the importance of customer...
Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences and behavior, and consumer loyalty. This article will teach you the ideal subscriber acquisition strategy and how to optimize yours...
Various studies have shown that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It’s a big number but hardly surprising; companies have to spend a lot of money on advertising and sales to acquire new subscribers. With that in...
Subscriptions are a top driver of loyalty and revenue growth for brands looking to grow. However, there comes a time when consumers may consider canceling their subscriptions. In fact, 31% of U.S. consumers say they plan to cancel some subscription services this year–after 46% canceled a subscription due to...
“Declined,” “insufficient funds,” and “invalid card number” are some of the phrases subscription businesses fear most. For most ecommerce businesses the solution for a failed one-time transactions are easy to resolve when the purchasers simply uses another payment method to complete the transaction. However, an alternate payment card is generally...
Measuring and reducing churn is paramount to grow faster, smarter, and stronger. Every subscription business should be aware of the importance of churn and how retention can become a competitive advantage for subscription businesses. Getting smart about nurturing your customer base is a true competitive advantage for subscription businesses. To...
Any business owners serving regular, loyal customers can stand at their window and estimate their company’s financial health by watching their customers. The questions they might wonder are: How many customers keep coming back?What percentage of customers might not return?How much revenue is lost if the customer base shrinks in...
Getting new subscribers is on every sales team's agenda. While acquisition efforts matter, retention ensures business growth. But with retention comes subscriber churn. All subscription brands face customer churn–it’s inevitable. We’d be lying if we said that you could eliminate it; however, you can actively work to reduce your...
Subscription models continue to grow exponentially with no signs of stopping. Competition rises, shopping priorities shift, and prices change; yet one thing is certain: not all subscribers will stay with you forever. Enter churn rate, the number of subscribers who cancel your service during a specific period. It may seem...
In the last couple of years, especially during the pandemic, we saw the rise of new consumption preferences–personalization is one of these. It’s no secret that personalization drives subscription success. According to Forrester, 77% of consumers prefer brands that offer tailored services and experiences, while 66% of customers...
The impact of COVID-19 on subscriber behavior has been drastic. Lockdowns and restrictions expedited the shift from purchases in brick-and-mortar stores to ecommerce–changing every aspect of the customer experience, especially in the subscription business. While some have seen a positive impact, others have faced more challenges than opportunities, forcing...
When running a subscription-based business, fighting against churn is one of your everyday battles. Even though customer acquisition is a major need to scale a business, the ability to retain existing ones is easier and less costly. Here is where tracking revenue retention comes in handy. What is net...
