As the Chief Marketing Officer of Recurly, Theresa leads the go-to-market strategy for demand and revenue creation. A customer champion and passionate brand storyteller, Theresa guides her team in setting the stage for all things Recurly - who we are, why we win, and how we stay at the forefront of subscription management and billing innovation. She is the driving force behind a team of innovative designers, marketers, and brand advocates who are all on an endeavor to tell the story of Recurly’s grand vision.
After 20 years in payments, Theresa left Blackhawk Network to join Recurly in January 2022, bringing with her an unmatchable set of accomplishments, including an impressive number of awards for media and demand innovation. There, she led the global marketing team to achieve 3x their pipeline, owning the industry share of voice and launching new products for consumers and customers alike.
Theresa holds a degree in Psychology from Saint Joseph’s University in Philadelphia. She currently resides in Dallas, Texas, with her husband, daughter, and dog. When she’s not being Recurly’s fearless marketing maven, you can find her lounging at her hot pink beach bungalow or traveling, cooking, and crafting Play-Doh masterpieces.
As we embark on another year of subscriptions, a fresh outlook on marketing is mandatory. Consumers are conducting their annual evaluations of their subscriptions, and they are deciding if your subscription service is still worth the money. Whether you’re a streaming media subscription business or a SaaS recurring revenue service,...
In a recent survey about the impacts of the pandemic and the overall sentiment of U.S. subscribers, Recurly found that 87% of respondents have a subscription to at least one streaming video service and 46% have a subscription to at least one streaming audio service. The increasing ubiquity of...
The pandemic has paved the way for consumer re-evaluation, leading us to the direct-to-consumer (DTC) shift. Emerging consumer models continue to grow, bringing new consumer values, new buying behaviors, and new demands. As a result of this shift to a DTC, subscription-run commerce landscape, businesses must focus on their brand,...
