USES
Exit Intent Popups
Exit-intent popups have emerged as a powerful tool in the arsenal of customer retention strategies, providing an effective method to engage users who are on the verge of leaving a website or canceling a subscription.
A Psychological Insight
Understanding Exit Intent Popups
In the highly competitive and ever-evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to retain customers and reduce churn rates.
Capture the user's attention at a critical moment
Exit-intent popups leverage sophisticated technology to detect when a user is about to leave a website or abandon a page.
The underlying psychology is rooted in capturing the user's attention at a critical moment, providing an opportunity to present a compelling message, offer, or incentive that may persuade them to stay or reconsider their decision.
Product-led businesses choose Redfast
Redfast has been a game-changer for our customer retention efforts. With their expert guidance, we've experienced an immediate impact in preventing churn and reactivating subscriptions. Thank you, Redfast! Redfast's Guides feature has proven to be a transformative tool in our efforts to boost user retention. It has enabled us to launch step-by-step campaigns that optimize user behavior for engagement.
Sarah Hoffman
Senior Director, Growth Marketing
Redfast has been a great partner to our streaming business. Using their tools, we are seeing a 12% uplift in saving users with billing issues and 9% lift in saving users who intend to cancel. They held our hand throughout the set-up process but also taught us how to use the tools so that we can now launch new prompts, create A/B tests, and update existing prompts by ourselves. The tool is great, but the partnership with the Redfast team is what really tips the scale. I highly recommend using Redfast for your Lifecycle/Retention needs.
Kim P
Senior Director, Engagement
How it works
1
Surprise and Curiosity
The unexpected appearance of an exit-intent popup can surprise users, piquing their curiosity. By introducing an element of unpredictability, businesses can capture attention and instantly disrupt the decision-making process.
With the Redfast platform, our prompts give you full control over the look, timing, and delivery of your exit intent popups to engage your customers.
2
Loss Aversion
Humans are naturally averse to loss. Exit-intent popups strategically leverage this psychology by presenting users with the potential loss of valuable offers, content, or benefits they may miss out on by leaving.
Using the personalization capabilities based on your user data, Redfast delivers automated customization exactly when and where you need it.
3
Urgency and Scarcity
Incorporating elements of urgency and scarcity in exit-intent popups, such as limited-time offers or exclusive deals, taps into the fear of missing out (FOMO) and compels users to take immediate action.
Our platform gives you the option to schedule offers, specify delivery dates, and set budget restrictions on your exit intent popups to empower you to efficiently promote eye-catching offers.
When speaking with the Growth Marketing Manager, they stated the following:
“Redfast’s approach to building deeper customer relationships with every one of our hundreds of thousands of subscribers is really unique. The software and the team are a delight to work with.”
The Impactful Numbers:
Exit Intent Popup Statistics
11%
Conversion Rate Improvement
Businesses leveraging exit-intent popups have seen conversion rates improve significantly, with those using Redfast for checkout offers reporting up to an 11% increase.
20%
Reduced Bounce Rates
Encouraging users to stay after deciding to leave can lower bounce rates. Well-crafted, targeted, and personalized popups can reduce bounce rates by up to 20%
27%
Decreased Customer & Subscription Churn
Exit-intent popups are highly effective for subscription services, reducing churn and boosting returning user acquisition by up to 27% with tools like Redfast’s engagement platform.
Redfast's Customer Engagement Platform:
A Strategic Approach to Exit Intent Popups
Enter Redfast's customer engagement platform—a dynamic and powerful digital customer engagement solution designed to elevate the effectiveness of exit-intent popups in customer retention.
Here's how Redfast can transform the success of your exit-intent strategies
1
Intelligent Triggering
Redfast's platform employs advanced algorithms to intelligently trigger exit-intent popups. By analyzing user behavior and patterns, the platform ensures precise timing, maximizing the impact of the popup.
For exit intent, our platform can be used to automatically detect when a user attempts to leave any specific page and be used as the trigger for your customized prompts.
2
Personalization at Scale
Craft personalized messages and offers that are automatically tailored to individual user profiles. Redfast enables businesses to create dynamic exit-intent popups based on either default or custom user segments that resonate with the unique preferences and behaviors of each user.
This personalization can also be customized for both web and mobile.
3
A/B Testing Capabilities
Redfast empowers businesses to optimize their exit-intent popup strategies through A/B testing.
Test different designs, messages, and incentives to identify the most effective combinations for customer retention. Each of your prompts enjoys full analytics including customer interaction and conversion data.
4
Seamless Integration
Integrate Redfast seamlessly into your existing website or platform, ensuring a smooth and hassle-free implementation of exit-intent popups.
The exit pop-ups and managed prompts can be designed to match or complement your existing branding and website aesthetic. This one-click integration also powers the ability for Redfast to track the outcome and actions for your prompts on external sources via your API.
our plans start at
$
3,750
per month
Why Choose Redfast?
1-Click technology
Redfast offer 1-Click technology solutions for ecommerce and sports subscription companies. Direct connection to the backend maximizes conversion outcomes while matching the prompt behavior to the rest of your site.
Made for Growth Teams
Redfast’s no-code platform is perfect for growth, retention, lifecycle management experts to directly guide live users to better mutual outcomes.
Ready-made Prompts
Our customer engagement platform features built-in and out of the box prompts. Get started and see immediate results with ready-made prompts for cancellation, upselling, cross-selling and upgrades, and feature discovery.
Flexible Plans & Pricing
Whether you're a startup or an established enterprise, Redfast scales with your business. Our plans and pricing can be flexible and upgradable to changing subscriber volumes and evolving engagement needs.
Over 10 million users prompted each day
Subscription and engagement businesses of all sizes rely on Redfast to accelerate growth
Need Assistance? Get in Touch Today
As we discussed previously, the rise in entertainment streaming services as at an all-time high, but with our innovative customer engagement platform and team of specialists, we can strengthen your business strategy to stay ahead of the competition. Don’t hesitate to contact us for expert support.
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