As the online news industry increasingly turns to paid-subscription models, the importance of a digital engagement platform becomes a priority for acquiring and retaining subscribers. Subscription-based models are revolutionizing the revenue streams of news websites worldwide. Embracing subscription strategies not only fosters recurring revenue but also enhances customer loyalty.
At Redfast, we specialize in preventing subscription cancellations, helping news websites achieve a 16-25% increase in subscriber retention rates. Our platform intercepts cancellation attempts, presenting subscribers with dynamic save offers or cancellation surveys with a potential conditional offer.
Redfast has been a game-changer for our customer retention efforts. With their expert guidance, we've experienced an immediate impact in preventing churn and reactivating subscriptions. Thank you, Redfast! Redfast's Guides feature has proven to be a transformative tool in our efforts to boost user retention. It has enabled us to launch step-by-step campaigns that optimize user behavior for engagement.
Sarah Hoffman
Senior Director, Growth Marketing
Redfast has been a great partner to our streaming business. Using their tools, we are seeing a 12% uplift in saving users with billing issues and 9% lift in saving users who intend to cancel. They held our hand throughout the set-up process but also taught us how to use the tools so that we can now launch new prompts, create A/B tests, and update existing prompts by ourselves. The tool is great, but the partnership with the Redfast team is what really tips the scale. I highly recommend using Redfast for your Lifecycle/Retention needs.
Kim P
Senior Director, Engagement
Personalization is the cornerstone of Redfast-powered prompts for your website or news app. Redfast ensures prompts address subscribers by name and deliver dynamic offers based on individual metrics such as lifetime value. With our 1-click technology, subscribers can easily respond to offers and make payments without redirection, simplifying the retention process for both users and news publishers.
Our premium features include fully managed campaigns tailored to your news website's needs. From cancel-save prompts to upsell initiatives, our experienced team designs, targets, and configures campaigns for optimal results. With A-B testing and daily optimization, we ensure continuous improvement in subscriber engagement and retention.
We have worked with clients in the news and publication industry who utilize our specialist services to maximize their customer retention by using our expert digital customer engagement platform. However, with our premium features you can access fully managed prompts for cancel-save, upsell, engagement and acquisition campaigns. Here is a brief overview of how this works:
You choose the prompts for cancel-save, upsell, feature adoption, content promotion or custom use case.
From here, the Redfast team utilize their experience in running prompts for 75 million MAU’s in order to design, target and configure your company’s use case.
At this point, you can preview our work by experiencing your prompt in a production environment, which replicates how an end user would experience it.
And another cool thing – we launch with A-B testing. This means that our team of experts will conduct statistical analysis on your behalf. We do this by using a control group, baseline prompt and variant to achieve the best possible outcomes for your use case.
From this point, we provide daily optimization by conducting ongoing evaluations of targeting, triggers, design, and CTA in order to generate the best outcomes for your company.
When speaking with the Growth Marketing Manager, they stated the following:
“Redfast’s approach to building deeper customer relationships with every one of our hundreds of thousands of subscribers is really unique. The software and the team are a delight to work with.”
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If you're seeking to enhance subscriber retention and engagement for your news website or news app, reach out to our team of customer retention and engagement experts at Redfast. Let us help you develop effective customer retention strategies tailored to the unique needs of your publication.
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