Goals
FloSports sought to
- Improve subscriber acquisition through optimized customer touch points
- Enhance reactivation efforts for previously subscribed customers who churned
- Maximize revenue through personalized and strategic campaign delivery
April 2, 2025
Our ROI with Redfast has been almost immediate; not only are we seeing gains in revenue and customer success, we've gained a strategic partner in Redfast who helps us maximize opportunities.
Name Surname, CEO
Year-over-Year increase in net new customers who visited plan pages (to sign up) from a Redfast prompt
Year-over-Year increase in net new subscribers attributed to Redfast campaigns
Year-over-Year increase in previously subscribed customers who visited plan pages (to reactivate) from a Redfast prompt
Year-over-Year increase in reactivated (won-back) subscribers attributed to Redfast campaigns
in revenue driven by Redfast-attributed campaigns in 2024
Redfast’s intuitive platform empowered FloSports’ year-over-year growth. It helped the marketing team gain valuable insights into customer behavior to optimize acquisition and reactivation messaging in real-time.
“The FloSports team’s willingness to embrace new technologies and partner with us made all the difference in how this effort came to fruition. By empowering team members to make decisions that impact end users, they’ve unleashed a growth flywheel that few other companies can replicate.”
Rajeev Raman, Co-Founder & CEO, Redfast
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