May 29, 2024
Password sharing has become a common practice, especially when it comes to streaming services. From Netflix to Spotify, account sharing is a routine occurrence among friends, families, and sometimes, even between strangers. Unsurprisingly companies are cracking down or at least saying that they are. I want to give you a peek behind that curtain.
August 22, 2024
Tackling abandon cart issues provides a way for subscription and ecommerce businesses to increase their revenue and acquisitions, all from within their existing customer base and...
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Engagement
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April 29, 2024
Churn
Read how businesses can efficiently use marketing segmentation to boost customer retention rates and build long-term brand loyalty.
April 17, 2024
Churn
Unlike industries such as travel agencies and CDs/DVDs, news is adapting to the new world. Moreover, people are growing weary of low-quality news, even if it's free. Almost every newspaper we collaborate with has adopted a paywall model (free articles, followed by a subscription), and local news represents an incredible, yet underutilized opportunity.
March 26, 2024
Churn
We've all been there. You hit that "cancel subscription" button with a sigh of relief, determined to declutter your digital life and save some cash.
March 6, 2024
Acquisition
Choosing the right subscription pricing model is vital as the pricing options have some major differences. Let's explore five common types of subscription pricing models and their unique characteristics.
March 5, 2024
Engagement
In this article, we’ll discuss what a marketing automation platform actually is and how they can benefit your business.
January 31, 2024
Engagement
The Salesforce Marketing Cloud is a comprehensive and integrated platform designed to empower businesses in creating, managing, and...
January 31, 2024
Acquisition
Given the alacrity with which Apple emailed developers, many suspected that Apple managed to find the grey between the black and the white here. And it looks like they did.
January 17, 2024
Churn
The art of customer retention is a skill that can be mastered, and in this guide, we will look at the key points to develop an air-tight retention marketing strategy for 2024.
December 23, 2023
Engagement
In our advanced digital age, customers typically have the luxury of a fast and personalised service. And with new competitors springing up every week, these expectations will continue to heighten. At the core of it, customers...
December 23, 2023
Engagement
In 1856, Singer introduced a novel way to rent their sewing machines for $3 per month. The first at-scale consumer subscription business came with the invention of the telephone a few years later. A hundred and twenty years later, the subscription economy is a $1.5 Trillion business.
November 28, 2023
Churn
YoY Leading economic indicators (LEIs) in the US have been negative every quarter since April 2022. Consumer spending on services continues to defy gravity which provides for some hope amid the grim outlook.
November 1, 2023
Churn
We have seamlessly integrated our Digital Customer Engagement Platform with the well-established Recurly. Enhance the growth potential of your customer engagement strategy with Redfast.
June 11, 2024
Churn
Read how businesses can efficiently use marketing segmentation to boost customer retention rates and build long-term brand loyalty.
April 17, 2024
Churn
Unlike industries such as travel agencies and CDs/DVDs, news is adapting to the new world. Moreover, people are growing weary of low-quality news, even if it's free. Almost every newspaper we collaborate with has adopted a paywall model (free articles, followed by a subscription), and local news represents an incredible, yet underutilized opportunity.
March 26, 2024
Churn
We've all been there. You hit that "cancel subscription" button with a sigh of relief, determined to declutter your digital life and save some cash.
March 6, 2024
Churn
The art of customer retention is a skill that can be mastered, and in this guide, we will look at the key points to develop an air-tight retention marketing strategy for 2024.
December 23, 2023
Churn
YoY Leading economic indicators (LEIs) in the US have been negative every quarter since April 2022. Consumer spending on services continues to defy gravity which provides for some hope amid the grim outlook.
November 1, 2023
Churn
When users feel that a business understands their needs and offers personalized recommendations, they are likelier to continue their subscription. Proactive recommendations provide users with cost-saving options and demonstrate that the business values their satisfaction and aims to provide the best possible experience.
October 2, 2023
Churn
Subscription businesses have a lot to consider when it comes to their offerings and pricing. One of the questions they must ask themselves is whether or not they should allow users to downgrade...
August 1, 2023
Churn
As the economy faces unprecedented challenges, subscription businesses must find innovative ways to adapt. AT&T sold HBO Max to Discovery, Viacom integrated...
May 2, 2023
Churn
Kate Bigel is the kind of customer who is frustrating streaming-video companies.She and her husband regularly rotate through...
August 15, 2022
Churn
Netflix (NFLX) shares are tanking 35% on Wednesday afternoon, their worst daily performance since 2004 after an unexpected decline in first-quarter net subscribers...
April 20, 2022
Churn
According to an article on Bloomberg:Netflix Inc. credited the pandemic with delivering record growth in 2020. Now it’s blaming the pandemic for the worst first quarter in eight years...
April 27, 2021
Upsell
We have developed our digital customer engagement platform to integrate seamlessly with Adobe. Discover an integration of software designed to be the ultimate customer engagement tool.
June 11, 2024
Upsell
Password sharing has become a common practice, especially when it comes to streaming services. From Netflix to Spotify, account sharing is a routine occurrence among friends, families, and sometimes, even between strangers. Unsurprisingly companies are cracking down or at least saying that they are. I want to give you a peek behind that curtain.
May 29, 2024
Upsell
Apple recently announced that Apple Mail, which is used to read nearly 50% of all emails, will soon enable Mail Privacy Protection which stops senders from using invisible pixels to collect information about the user...
July 20, 2021
Engagement
Smart onboarding can be crucial in improving engagement for some products and services, but it is not necessarily a silver bullet that will solve all engagement problems...
May 2, 2023
Engagement
One in five CX programs will disappear—and one in 10 will be stronger than ever. Forrester estimates that 80% of companies have not made CX a part of their brand identity...
November 28, 2022
Engagement
Netflix Inc. earlier this year saw a worrying signal in its data: Users were coming to the streaming service less often, people familiar with the matter said...
October 18, 2022
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Engagement
Low customer engagement is enemy number one of your subscription service. As a subscriber’s interest fades away, their perceived value of your service drops AND their churn risk rises...
March 12, 2021
Engagement
Retail has known for a long time that it takes at least three tries before a customer hears you. And the line between helpful and annoying is very thin.
February 12, 2021
Acquisition
Tackling abandon cart issues provides a way for subscription and ecommerce businesses to increase their revenue and acquisitions, all from within their existing customer base and...
August 22, 2024
Acquisition
Understanding and addressing abandoned carts has a substantial potential influence on customer retention and the overall customer experience in subscription-based businesses.
August 22, 2024
Acquisition
In this article, we are going to look into the factors involved in a successful call-to-action (CTA) and the best practices to follow.
June 11, 2024
Acquisition
Choosing the right subscription pricing model is vital as the pricing options have some major differences. Let's explore five common types of subscription pricing models and their unique characteristics.
March 5, 2024
Acquisition
Given the alacrity with which Apple emailed developers, many suspected that Apple managed to find the grey between the black and the white here. And it looks like they did.
January 17, 2024
Acquisition
Most consider ads a relatively modern, undesirable phenomenon, but they have existed forever. The first known written ad was a papyrus in Thebes, Egypt in 3000 BC created by a slaveholder trying to find a runaway slave.
September 1, 2023
Acquisition
Regulators will require Apple and Google to allow 3rd party payments for apps within the next few months. Like AI, this is a massive shift that will create confusion...
June 20, 2023
Acquisition
If there is one thing you can do besides lowering the price to keep your members, what would it be?
February 4, 2021
churn
October 30, 2020
When businesses fail to understand the connection between consumption and price at an individual user level, they end up in a position where churn is prevalent and, worse yet, impossible to attribute.
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