We have developed our digital customer engagement platform to integrate seamlessly with Adobe. Discover an integration of software designed to be the ultimate customer engagement tool.  

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What is Adobe?

There are two components that Redfast have integrated with:

• Adobe Journey Optimizer (AJO)

Adobe Journey Optimizer is a management tool for the customer journey. It facilitates optimizing personalized customer experiences across a wide and diverse range of channels. These customer experiences can be adapted and designed to meet the needs of your business and customers.

• Adobe Experience Platform (AEP)

Adobe Experience Platform is a system that transforms data into real-time profiles of customers. In doing so, it assists organizations in centralizing and standardizing their customer data. This can be done through a variety of sources, which creates unified profiles that can be used across the entire Adobe Experience Cloud Suite, as well as other related systems. 

By integrating Adobe into Redfast’s service, we have created a unified system that enables businesses to use vital customer data analytics to create personalized and relevant customer journeys. Adobe’s software has complemented and enhanced the Redfast platform, aiding in the transformation of our customer engagement platform. 

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Unlock the Potential of Adobe with Redfast:

1-Click Integration to Adobe

• The list of 3^rd party systems that are compatible with Redfast’s 1-click integration technology is ever-growing, and this now includes Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP.) With our 1-click integration technology, it allows a direct connection to the backend, which maximizes the success of conversions whilst matching the prompt behavior of the rest of your business site. 

Personalized Customer Experience

• By integrating Redfast with Adobe AJO and AEP, we have developed an incredibly personalized customer experience platform. Adobe AJO and AEP work in tandem – the AJO customer engagement tool uses the valuable data analytics from AEP in order to deliver highly relevant content and messages to customers across a wide range of channels. 

Time-bound Personalization

• With Redfast incorporating the technology of Adobe AJO, we can use the analytics of real-time profiles found in the AEP customer engagement tool to create the customer journey. This ensures that every business interaction with customers is based off the latest activity of the customer, ensuring contextual relevance.

Automated Triggers

• Redfast uses the technology of Adobe AJO to generate (trigger) personalized actions based on the real-time activity and behaviors of customers – this information is obtained through Adobe AEP. This aids in the personalization of the customer experience by enabling automated and timely responses, free of the margin of human error.

Insight into Analytics and Performance Data

• Redfast uses a combination of both Adobe AJO and Adobe AEP to collect valuable data in order to create a deep insight into the success of the customer journey, as well as customer behavior. With this newer and more detailed range of accessible analytics information, it aids in the continual optimization of customer engagement strategies. 

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Upgrade with Redfast and Adobe

Do you want to transform your digital customer engagement strategy? Explore a range of options with Redfast’s integration of Adobe. You can visit our How It Works page for more information on our platform, or to book a demo with our team for a personalized demonstration. 

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