Engagement

Braze Platform Integration

Rajeev Raman

July 2, 2024

We have developed our digital customer engagement platform with Braze to deliver a seamless integration. Discover a unification of software that has been designed to perform as the ultimate customer engagement tool.

What is Braze?

Braze is a renowned customer engagement platform that has been designed with the ability to develop meaningful and personalized interactions with their users. Braze offers a diverse range of tools to allow a business to deliver targeted messages across a variety of channels. 

Braze has established their capabilities of catering to a vast range of industries through its integrated platform. With a dedicated focus on customer engagement, Braze equips organizations with the necessary tools to deliver an interactive, compelling experience to their target audiences. 

Unlock the Potential of Braze with Redfast:

Braze is primarily an outbound user messaging platform (email, sms, push). Redfast is primarily an In App messaging platform. Through the Braze integration from Redfast, you can unify end user messaging across outbound and in app messaging channels. More importantly, you can bring continuity and relevance to end user messaging by connecting outbound message content with on site in-app actions using Redfast.

Personalized Customer Experience

  • By integrating Redfast with Braze, we can leverage user data in order to generate personalized messaging. This is done through analyzing the user demographics, along with customer behavior and preferences. This integration allows for tailored messages to be sent to users, increasing the individuality of the marketing as well as its relevance and overall impact on the user’s experience.

Enhanced Analytics and Reporting Data

  • Redfast’s integration of software with Braze offers detailed analytics in order to support our clients in measuring the efficiency of their marketing campaigns. With real-time insights and data being produced, this information can be used to refine marketing strategies, leading to an improvement in customer engagement.

Improved Multichannel Communications

  • With the combined software of Redfast and Braze, it enables a business to effectively communicate with their user base through various channels. This includes SMS, in-app messages, email, push notifications and more. With users having preferred mediums of contact, this ensures that customers are receiving messages on the platforms they usually access.

Diverse Integration

  • As well as the seamless integration of Redfast and Braze, they have also adopted the tools and services of other marketing and customer engagement platforms. This integration has enhanced the effectiveness of the platform as well as its success rates for those using the platform to aid in the digital customer engagement practices. 

Enhanced Customer Retention

  • With the unification of the software of Redfast and Braze, we have seen a boost in customer satisfaction rates across a variety of industries. Personalized messages are sent to inactive users in order to re-engage this demographic, aiding in retainment of customers and reduction of churn. 
  • This software also aids in sending targeted promotions to customers, with unique and tailored discounts being delivered to users, leading to an upward drive in retention and conversions. It can also be used to create onboarding campaigns that act as a guide for new users during the initial stage of using the service. This promotes user understanding of the service, as well as the benefits and value of their subscription. 

Upgrade with Redfast and Braze

Do you want to revolutionize your digital customer engagement strategy? Discover a variety of options with Redfast’s integration with Braze. Visit our How It Works page for further information on our platform, or to book a demo with our team for a personalized demonstration.

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