Redfast offers a powerful and effective solution for the business impact of password sharing. With our platform’s ready-to-use features, we can help you detect password sharing in real-time for your subscription services and dynamically engage with your customers to increase acquisition rates.
35% of millennials and 42% of Gen Z share streaming passwords. This widespread habit is challenging subscription models and impacting industry revenue.
Streaming services are taking action. Netflix started testing account verification in 2021 to curb password sharing, boosting revenues and enforcing household-based usage.
To address sharing, many platforms now offer advanced plans with multi-device support—helping users stay connected while increasing subscription value.
Redfast has been a game-changer for our customer retention efforts. With their expert guidance, we've experienced an immediate impact in preventing churn and reactivating subscriptions. Thank you, Redfast! Redfast's Guides feature has proven to be a transformative tool in our efforts to boost user retention. It has enabled us to launch step-by-step campaigns that optimize user behavior for engagement.
Sarah Hoffman
Senior Director, Growth Marketing
Redfast has been a great partner to our streaming business. Using their tools, we are seeing a 12% uplift in saving users with billing issues and 9% lift in saving users who intend to cancel. They held our hand throughout the set-up process but also taught us how to use the tools so that we can now launch new prompts, create A/B tests, and update existing prompts by ourselves. The tool is great, but the partnership with the Redfast team is what really tips the scale. I highly recommend using Redfast for your Lifecycle/Retention needs.
Kim P
Senior Director, Engagement
1
Redfast is the only user engagement platform that detects password sharing in real-time. Through the use of advanced fingerprinting technology, the system allows you to detect password sharing and simultaneous streaming across different endpoints, as well as set a threshold for action.
2
Using our advanced detection triggers, Redfast’s platform allows you to deploy fully personalized on-screen user prompts to notify the user when account sharing has been identified.
This prompt can be part of a guide (series of prompts) wherein the guidance to the user can range from a security warning to an upsell package that supports increased concurrent usage.
3
Password sharing is an opportunity to upsell current users of your streaming or subscription platform. Redfast features usage monitoring software to analyze account activities that indicate password sharing.
The on-screen prompt system can be personalized using user data to upsell a plan for the user that meets their needs, such as a plan with additional users or devices, preventing a decrease in customer satisfaction rates.
4
Redfast’s platform helps you deliver tailored marketing prompts to streaming service users at critical moments.
Automated Promotions: Notify users of offers and discounts when it matters most.
Password Sharing Solution: Detect shared accounts and offer personalized plans to encourage individual subscriptions.
Family-Friendly Discounts: Send account holders promotions for friends and family plans.
Time-Limited Offers: Schedule campaigns with start/end dates, track conversions, and set budget limits.
Streaming services are turning to password-sharing bans. These measures boost revenue and encourage users to upgrade to advanced subscription plans, promoting better engagement.
Sharing passwords isn’t just about streaming — it poses serious security risks. Many people reuse passwords for banking, email, and other accounts, increasing vulnerability to breaches.
With Redfast, businesses can effectively address password sharing. Our platform helps boost sales, drive upselling opportunities, and keep customers engaged with personalized solutions.
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If you have any queries about our customer engagement platform, or how we can help you tackle the issue of password sharing, don’t hesitate to get in touch with our team of experts.
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